The skateboard-artist Lars Kjemphol makes skateboards out of quality plywood, puts them in his homemade skateboard press, and shapes them by hand. I made a visual profile and a magazine that explains how a board is made from start to finished product.
The whole visual profile is based on the handmade feeling you get when you enter Kjemphol’s studio. The typography for the logo is hand carved, photographed, and then vectorized. The logo shape idea is based on the piece that is left when the skateboard is cut out of the wood. The wood is left in the skateboard press for 24 hours. For this project I also made a magazine to present the whole process for the visual profile.
The magazine presents skateboard culture from an unusual angle: the making of a skateboard. For the artist, the magazine is a tool to give people insight in what he is doing and show how unique every shape can be. The magazine became a brilliant application surface for the visual profile.