This is the visual profile for my mascot. To see the whole process from the making of the mascot “Focus”, you can click here.
The typography in the logo has round sans-serif shapes to emphasize the fact that Focus is nice and kind. The strokes in the typography represents the cord which is attached to the mascots brain. The plug-shaped U in the logo and the pattern is inspired by Focus’s plug-in brain. I chose the orange color because orange really stands out, even at a distance, and invites attention.